Have Manchester United Made a Commercial Mistake?

The majority of focus has been on the acquisitions Manchester United made during the recent transfer window. However, I’m wondering whether a certain departure could have a bigger impact not necessarily on the field, but off it. The club have put years of effort and strategic commercial plans into growing and expanding their presence in Asia but have they made a commercial mistake by selling Shinji Kagawa?

With the signings of Dong Fangzhou in January 2004, to Park Ji-sung in July 2005, to Shinji Kagawa in June 2012 (all pictured below), Manchester United have coupled a highly successful drive in commercial partnerships in the continent with having an Asian player in the squad. After the sale of the latter back to Borussia Dortmund, Manchester United will have no Asian player in the squad for the coming season and I’m wondering whether this will have an affect on their popularity in the continent.

Man Utd Asian Players

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Skyscanner and Delhi Dare to Engage with Fans

Skyscanner & Delhi Daredevils

Global travel search website Skyscanner has become the ‘Official Travel Partner‘ of the Indian Premier League (IPL) side Delhi Daredevils. The IPL is the most watched Twenty20 cricket league in the world and a recent study by a brand valuation and finance company valued the league format at around £1.9billion, with the franchises playing in the league valued at a total of £237million.

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In the Major Leagues of Soccer

The soccer landscape in the US looks very different now to what it was around a decade ago. Despite reaching the quarter-finals of the 2002 World Cup in Japan/Korea with a squad featuring 11 MLS players (including a 20 year old Landon Donovan), the 2003 MLS season played out with just 10 teams competing with 8 of them going on to the play-offs. Hardly very competitive.

Fast forward to the present day, and it’s barely recognisable. Firstly in this post, I’ll be looking at the ways MLS has transformed its fortunes over the years. The latter section will look specifically at league expansion and attitudes towards it franchises.

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