A huge majority of attention goes towards sponsorship at the top level of football, but I’ve chosen to focus on sponsorship at an amateur level in this post as it is something I’m actively involved in. I (attempt to) play at this level, and this season, I’ve volunteered myself to be more involved in who my club are sponsored by and, more importantly, how we go about gaining this sponsorship.
The landscape of sponsorship in football is very different depending on what level you look at. The lower down the levels you go, the more the landscape changes. At the top, you have the likes of Manchester United and the English Premier League. Lower down sits the newly formed Scottish Premiership. Go down another rung on the ladder and you’ll find the lower divisions of Scottish football. Go down further, keep going, a little bit more, and you’ll discover the guys of all ages, shapes and sizes spending their Saturday or Sunday afternoons playing in the Scottish amateur leagues.