Is there a place on the football pitch for the Apple Watch?

So, Apple have finally released their long-awaited wearable tech offering: the Apple Watch. Demand is high for the company’s first original product since the iPad came onto the scene in 2010. The release has had brands clambering to ensure that they are ready from the off with their apps specifically designed for the watch.

Apple Watch Football

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Have Manchester United Made a Commercial Mistake?

The majority of focus has been on the acquisitions Manchester United made during the recent transfer window. However, I’m wondering whether a certain departure could have a bigger impact not necessarily on the field, but off it. The club have put years of effort and strategic commercial plans into growing and expanding their presence in Asia but have they made a commercial mistake by selling Shinji Kagawa?

With the signings of Dong Fangzhou in January 2004, to Park Ji-sung in July 2005, to Shinji Kagawa in June 2012 (all pictured below), Manchester United have coupled a highly successful drive in commercial partnerships in the continent with having an Asian player in the squad. After the sale of the latter back to Borussia Dortmund, Manchester United will have no Asian player in the squad for the coming season and I’m wondering whether this will have an affect on their popularity in the continent.

Man Utd Asian Players

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The Cost of Supporting

It’s that time of the year where new kit launches are happening left, right and centre. In the current landscape of the business that is football, launching a new kit is now seen an art. Gone are the days when you would turn up on the first day of the season and be seeing the new kit for the first time in the window of the club shop. Money is spent, campaigns are created, pictures are taken and ads are made.

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Skyscanner and Delhi Dare to Engage with Fans

Skyscanner & Delhi Daredevils

Global travel search website Skyscanner has become the ‘Official Travel Partner‘ of the Indian Premier League (IPL) side Delhi Daredevils. The IPL is the most watched Twenty20 cricket league in the world and a recent study by a brand valuation and finance company valued the league format at around £1.9billion, with the franchises playing in the league valued at a total of £237million.

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The Future of Sport

A collaboration between La Liga, Mediapro and the University of Murcia to propel Spanish football towards being the leaders in the sport tech market has seen Atlético Madrid become the first football club to use Google Glass during a match. Through an app specifically designed for the wearable technology and football, Atléti coach Germán Burgos could view real-time game data that updated every 30 seconds as shown in the picture below from

Atléti trial Google's wearable tech offering

Atléti trial Google’s wearable tech offering

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In the Major Leagues of Soccer

The soccer landscape in the US looks very different now to what it was around a decade ago. Despite reaching the quarter-finals of the 2002 World Cup in Japan/Korea with a squad featuring 11 MLS players (including a 20 year old Landon Donovan), the 2003 MLS season played out with just 10 teams competing with 8 of them going on to the play-offs. Hardly very competitive.

Fast forward to the present day, and it’s barely recognisable. Firstly in this post, I’ll be looking at the ways MLS has transformed its fortunes over the years. The latter section will look specifically at league expansion and attitudes towards it franchises.

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As much as I want to, I can’t claim to have thought of the title myself.

All credit goes to Tim Crow, it was the tweet above that I first saw the phrase and realised that the Brazilian superstar has strategically forged his own path when it comes to endorsements and sponsorship.

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Sponsorship and Amateur Football


A huge majority of attention goes towards sponsorship at the top level of football, but I’ve chosen to focus on sponsorship at an amateur level in this post as it is something I’m actively involved in. I (attempt to) play at this level, and this season, I’ve volunteered myself to be more involved in who my club are sponsored by and, more importantly, how we go about gaining this sponsorship.

The landscape of sponsorship in football is very different depending on what level you look at. The lower down the levels you go, the more the landscape changes. At the top, you have the likes of Manchester United and the English Premier League. Lower down sits the newly formed Scottish Premiership. Go down another rung on the ladder and you’ll find the lower divisions of Scottish football. Go down further, keep going, a little bit more, and you’ll discover the guys of all ages, shapes and sizes spending their Saturday or Sunday afternoons playing in the Scottish amateur leagues.

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